Guillermo Del Toro’s highly anticipated Pacific Rim began its Viral Marketing campaign today, and I have to say that they make me very excited. It’s also a Sci-Fi coming from Guillermo Del Toro, so who wouldn’t be excited by that?

Not much has been revealed at this time: a memo, a blueprint, and a PSA, but I’m sure that as the campaign goes on there will be some pleasantly surprising revelations. I love it when a company tries to build the world and atmosphere of the movie long before it hits theatres: The Dark Knight and Cloverfield are both excellent examples of this, and by simply following their campaigns, each experience was made much more memorable.

Check out the just released materials below, and let us know what you think! Are you looking forward to Pacific Rim? The movie will hit theatres (in 3D) on July 12, 2013.

When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end.  To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge.  But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju.  On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past.  Together, they stand as mankind’s last hope against the mounting apocalypse.

Source: JoBlo

Saturday is the big day for Hall H every year. It’s the day when the big guns come out and if you missed Hall H this year…you missed out on the best Hall H in years.

So, the panel started with Quentin Tarantino’s ‘Django Unchained’ and the 8 minutes of footage was just as good as what we had already seen. Following that we got to check out footage from ‘End Of Watch’ and ‘Silent Hill: Revelations’ which both looked great.

So let’s get into what you all want to know.

Legendary and Warner Bros. brought it. If you’re read the trending “#holyshit” in regards to ‘Pacific Rim’ that is honestly the best way to describe it. The footage looked amazing and unless someone bootlegged it you will not see this footage any time soon. They are going silent on it but when you do see it…be prepared to be amazed.

Following this we got a teaser trailer that made about 6,000 people lose their shit as soon as they heard that trademark Godzilla scream. The teaser was great and the fact that they will be taking a realistic approach to the movie make it seem like this one is going to be fantastic.

‘Man Of Steel’. What can I say about this? It brought fans to tears. This movie is Superman’s version of ‘Batman Begins’. I don’t even like Superman and I got choked up watching this. There were actually quite a few fans that went up to ask questions with tears of joy in their eyes. It looks phenomenal and Cavill looks perfect as Superman/Clark Kent. I don’t believe you will see the full footage that we saw but I can now confirm you will be getting a teaser trailer attached to ‘The Dark Knight Rises’ next week. Get excited.

‘The Hobbit: An Unexpected Journey’ aka the panel that had more screaming fans than any. They showed 13 minutes of footage here and if you’ve been hearing anything negative about him shooting at 48 frames per second…have no worries. The film looks beautiful and will either live up to or surpass the ring trilogy. We did not get to see Smaug but we did get treated to some great scenes including one involving Gollum and Bilbo. Ring fans…you will not be let down.

So on to the next big gun aka Marvel Studios. Let’s just say I batted 100 here with this one. We had a special appearance by Edgar Wright where he showed us the ‘Ant-Man’ test footage and it looked so fucking good. The suit was definitely a mix between Pym and Eric O’Grady’s and will translate really well.

Following that we got two title announcements. ‘Thor: The Dark World’ and ‘Captain America: The Winter Solider’. You read that right fans…lose your fucking mind because we will see what you wanted since day one.

Remember when I told you that Guardians Of The Galaxy are coming to the big screen? Guess what…they are. We were shown some concept art that you see above and given our first look at the team that consists of Rocket Raccoon, Star-Lord, Drax, Groot and Gamora.

Marvel then brought out the cast and director of ‘Iron Man 3’ who brought with them some footage of  a few scenes including a teaser trailer that is going to make Marvel fans lose their fucking minds. We got a first look at Tony trying out his new suit with the extremis tech. The biggest “holy fucking shit” moment of the teaser? Let’s just say the crowd went wild seeing a certain Ben Kingsley as the Mandarin. And yes…he had the rings on.

Check back tomorrow because I may do a more detailed podcast where I can get more into it.

We’re in San Diego for SDCC 2012! Shane O’Hare and Zack Haddad join me for a Comic-Con preview! We’ve walked the show floor and we’ve seen what is coming your way on this long Comic-Con weekend! We’ve got details from Iron Man 3, Pacific Rim, Total Rekall and more! We talk about the Twilight fan who was hit by a car trying to run across the street without a walk light! Plus! What are we looking forward to this year and what’s our advice for surviving the Con!?!

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It looks like this week we are getting a whole bunch of news announcing video games being adapted into movies. If you don’t know much about ‘God Of War’ the game followed the battles of the Spartan warrior Kratos, who squares off against mythological beasts including Medusa, Cyclops and the Hydra in his quest to find Pandora’s Box and destroy Ares, the god of war.

With the financial success of movies such as ‘Wrath Of The Titans’ and ‘Immortals’ it was only a matter of time until a studio put this one into motion. David Self,who is exec producing, wrote the initial draft and now Patrick Melton and Marcus Dunstan have been hired to re-write the script for the upcoming movie. The writing team has written four of the six ‘Saw’ movies and the upcoming ‘Pacific Rim’.

Charles Roven and Alex Gartner are producing via Atlas Entertainment.

Now the big question is…who could play Kratos?

Source: THR

Here’s the first poster for Pacific Rim, Guillermo Del Toro’s upcoming movie. Warner Bros has released this exclusively for Comic-Con. The first footage of the movie will be shown on Saturday July 14th from 2:30-5:00 in Hall H during the Warner Bros. Pictures and Legendary Pictures panel.

From acclaimed filmmaker Guillermo del Toro comes Warner Bros. Pictures’ and Legendary Pictures’ epic sci-fi action adventure “Pacific Rim.”

When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end.  To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge.  But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju.  On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past.  Together, they stand as mankind’s last hope against the mounting apocalypse.

Oscar® nominee Guillermo del Toro (“Pan’s Labyrinth”) is directing “Pacific Rim” from a script by Travis Beacham (“Clash of the Titans”).  Thomas Tull, Jon Jashni and Mary Parent are producing, with Callum Greene serving as executive producer.

The film stars Charlie Hunnam (TV’s “Sons of Anarchy”), Idris Elba (“Thor”), Rinko Kikuchi (“The Brothers Bloom”), Charlie Day (“Horrible Bosses”), and Ron Perlman (the “Hellboy” films).  The ensemble cast also includes Max Martini, Robert Kazinsky, Clifton Collins, Jr., Burn Gorman, Larry Joe Campbell, Diego Klattenhoff, and Brad William Henke.

Del Toro’s behind-the-scenes team includes Academy Award®-winning director of photography Guillermo Navarro, production designer Andrew Neskoromny, editor Peter Amundson, and costume designer Kate Hawley.

Slated for release in Summer 2013, “Pacific Rim” is a presentation of Warner Bros. Pictures and Legendary Pictures.  The film will be distributed by Warner Bros. Pictures, a Warner Bros. Entertainment Company.