Guillermo Del Toro’s ‘Pacific Rim’ Viral Begins, And It’s Awesome!

Guillermo Del Toro’s highly anticipated Pacific Rim began its Viral Marketing campaign today, and I have to say that they make me very excited. It’s also a Sci-Fi coming from Guillermo Del Toro, so who wouldn’t be excited by that?

Not much has been revealed at this time: a memo, a blueprint, and a PSA, but I’m sure that as the campaign goes on there will be some pleasantly surprising revelations. I love it when a company tries to build the world and atmosphere of the movie long before it hits theatres: The Dark Knight and Cloverfield are both excellent examples of this, and by simply following their campaigns, each experience was made much more memorable.

Check out the just released materials below, and let us know what you think! Are you looking forward to Pacific Rim? The movie will hit theatres (in 3D) on July 12, 2013.

When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end.  To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge.  But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju.  On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past.  Together, they stand as mankind’s last hope against the mounting apocalypse.

Source: JoBlo