What’s the best way to build buzz for a new TV show in need of positive PR? Viral marketing! But as this story demonstrates, in 2015 the truly “viral” stuff that actually catch on are the ones that don’t. At all. While The Daily Show already premiered this week, these short ads meant to capitalize on its buzz aren’t getting said buzz until now.
Comedy Central, which in the interest of transparency I should say was once my place of employment, filmed a bunch of The Daily Show with Trevor Noah commercials then tucked them away, hidden in Google. To see them, you have to search for things like “Trevor Noah girlfriend,” “Trevor Noah religion,” and of course, “Trevor Noah tweets” and click on the oft-ignored Google ad at the top of the page.
From UPROXX.
Because the videos are unlisted and only accessible via hotlinks, we can’t embed them. But here are all the ones the Internet has found so far.
“Trevor Noah girlfriend” which was likely aimed to get hits from the Internet’s curiosity over Noah’s bae.
“Trevor Noah age” because no one should be so successful before they can sign up for the army. (He’s 31.)
“Trevor Noah ASMR.” ASMR stands for autonomous sensory meridian response, which are “sounds that feel good.” Like Trevor Noah, I don’t get it either, and it’s probably my favorite of the bunch.
“Trevor Noah gay” because you don’t matter unless someone Googles to find out if you’re gay. It’s the American dream.
“Trevor Noah autotune.” I give up trying to figuring this out.
“Trevor Noah networth.” I don’t even think Jon Stewart became a millionaire. Did he? Someone Google it.
“Trevor Noah religion.” He’s a black man from Africa in a prominent American position of influence? Definitely a Muslim.
“Trevor Noah wiki” because you’re too lazy to go to Wikipedia.com.
“Trevor Noah shirtless.” Oh behave.
There could be more out there, so if you feel like doing some sleuthing and discover some, let us know!