Briefly: Just ten. more. days.

Lionsgate has just debuted a freaky, claustrophobic as hell new TV Spot for it’s upcoming Blair Witch film.

In the movie, a group of college students venture into the Black Hills Forest in Maryland to uncover the mysteries surrounding the disappearance of James’ sister who many believe is connected to the legend of the Blair Witch. At first the group is hopeful, especially when a pair of locals offer to act as guides through the dark and winding woods, but as the endless night wears on, the group is visited by a menacing presence. Slowly, they begin to realize the legend is all too real and more sinister than they could have imagined.

Blair Witch hits theatres on September 16th, and we can’t wait to check it out. Watch the spot below, and be sure to let us know if you’re excited!

Briefly: Anyone else weirdly excited for this one and have no idea why? No? Just me?

Lionsgate has just debuted two new TV spots for next month’s Blair Witch, and they’re freaky as hell. One of the videos even has a cool 360-degree option, which is certainly a feature that I hope more promotional videos utilize in the future.

In the movie, a group of college students venture into the Black Hills Forest in Maryland to uncover the mysteries surrounding the disappearance of James’ sister who many believe is connected to the legend of the Blair Witch. At first the group is hopeful, especially when a pair of locals offer to act as guides through the dark and winding woods, but as the endless night wears on, the group is visited by a menacing presence. Slowly, they begin to realize the legend is all too real and more sinister than they could have imagined.

Blair Witch hits theatres on September 16th, and we can’t wait to check it out. Watch the spots below, and be sure to let us know if you’re excited!

http://youtu.be/UuoU-qMF5GU

Briefly: We’ve all been punked.

Adam Wingard’s The Woods, which has been garnering major (positive) buzz all around the internet, is not the film that it’s been pretending to be.

It’s actually a new Blair Witch film.

In the movie, a group of college students venture into the Black Hills Forest in Maryland to uncover the mysteries surrounding the disappearance of James’ sister who many believe is connected to the legend of the Blair Witch. At first the group is hopeful, especially when a pair of locals offer to act as guides through the dark and winding woods, but as the endless night wears on, the group is visited by a menacing presence. Slowly, they begin to realize the legend is all too real and more sinister than they could have imagined.

It’s tough to know just why Lionsgate would have kept this under wraps for so long, but the internet is absolutely blowing up about it, which is like a huge, probably inexpensive way to market the film. In any case, it’s interesting as hell reveal, and I can’t wait to hear more about it.

You can take a look at the trailer below, and be sure to let us know what you think! Blair Witch hits theatres on September 16th!

We all hoped it was just a phase, but unfortunately the “found footage” filming technique doesn’t appear to be going away any time soon. Love it or hate it, The Blair Witch Project pioneered the movement just before the turn of the millennium in 1999. And what once began as an innovative method of story telling and pseudo-realism, has since spiraled out of control and plagued the modern horror genre. Yet, if the biggest blunder surrounding the latest scare-filled release, The Gallows, resides in its first-person camera approach, then we should all be thankful.

Twenty years have passed since drama student Charlie Grimille died tragically as a result of a prop malfunction during his high school’s play, “The Gallows”. And after a long hard-fought battle with the school board, the present day drama class is reviving the show. However, its leading man, Reese, barely knows his lines and is bound to ruin the entire production. That is, until his best friend Ryan convinces him to save face by breaking into the school and trashing the set before opening night which would force a postponement. Unfortunately, the ghost of Charlie has different plans and the show must go on.

Gallows1

On the surface The Gallows appears to be a bit of a disaster. The premise seems almost as shaky as the film’s first-person camera style, but thankfully newbie directors Travis Cluff (who also co-stars as the drama teacher) and Chris Lofing take excellent care of their debut effort. In fact, the greatest disappointment surrounding the scary movie is that it could have been even better than it already plays. The Gallows survives on the shoulders of a cleverly crafted haunting tale that culminates with a bang. And although the acting isn’t top-notch, it’s certainly adequate for a film of this genre. Cluff and Lofing develop a truly original idea and execute it shockingly well. While The Gallows is by no means an exceptional horror entry, the movie stands fairly well on its own even after spoiling a portion of its high-end potential.

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You may be wondering, where exactly does the feature go wrong? As I stated above, the whole “found footage” aspect is hokey and distracting. This technique has grown to become massively ineffective, and it’s a compliment to the filmmakers for piecing together a successful outcome in spite of this awful decision. Furthermore, The Gallows takes a while to really get the blood pumping. Considering the film doesn’t even reach the 90-minute mark, Cluff and Lofing spend nearly half their running time setting up the story and wasting more than a few minutes in the process. However, once The Gallows gets moving and Charlie begins his vengeance, you’re in for a real treat that makes it worth the wait.

Despite giving The Gallows my endorsement, I must offer a few disclaimers. Horror movies are habitually ruined in a movie theater setting thanks to audience members who attempt to mask their own fear with untimely laughs and constant banter. To maximize the effects of ANY horror film, make sure you see it during a less crowded time of day or a couple weeks into its release. Because if you view The Gallows under the perfect set of conditions, you’ll easily look past the film’s unnecessary first-person camera aspect and slow beginning to fully appreciate its original story and intense second half.

GRADE: 3/5

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