SDCC 2019: Horton Plaza Is All But Dead, But The FYE Pop Up Is Well Worth The Walk!

FYE is so freaking cool.

As a Canadian, the only real experience that I’ve ever really had with the brand is when visiting their pop-up shops at SDCC over the past few years. FYE does ship internationally, but doesn’t seem to have much of a presence in Canada itself — we also obviously have collectibles in the Great White North, but they’re typically relegated to toy stores or chunks of comic book and board game stores.

Over the past couple of years, FYE has hosted a couple of wonderful pop-up shops just steps from the convention, over at Horton Plaza. With Horton Plaza (and my favourite and probably only Panda Express location) all but shut down, I was absolutely worried that the FYE store simply wouldn’t exist this year.

Thankfully, I was wrong. The store actually opened up a few days before I even got here, and is open from 9:00-8:00 each day (aside from Sunday, when it will close forever at 6:00PM).

I always have a ton of fun perusing the store and falling in love with all of the custom cereal boxes, the expansive collection of (sometimes exclusive) Pop! figures, the custom candy, and more, and once Mikaela and I touched down in San Diego yesterday, the FYE Pop-Up was absolutely one of our first stops. Today I walked away with a super-cool Stranger Things 3 soundtrack on cassette, as well as a neat ‘Welcome To Hawkins’ t-shirt. I also definitely saw more things that I wanted, so it certainly won’t be long until I end up back at the store — some of that IT stuff was definitely speaking to me, and I absolutely love the emphasis on Garbage Pail Kids that the store has this year. Also, I somehow still do not have a box of Booty-O’s at home.

Take a look below at some photos of the cool offerings that I took at the store, and keep scrolling for some info on some of the signings and events that you’ll see at the shop this week!

How do I get these GIANT cereal boxes for my own house?
I’m so happy that GPK is back.
I’m not a big Spongebob guy, but this jacket was unreal.
This ‘Build Your Own Forky’ was perhaps my favourite product in the entire store.
Huge selection of amazing backpacks.
The best backpack.
Lots of cool Game of Thrones merch
Some great looking GoT tiki mugs.
Super creepy, and I need it.
The most important corner of the store, and yes that is a Camp Know Where shirt.
Naturally, a huge Marvel presence.
Including the cutest shirt in the whole joint.
Some super interesting pieces.
Somehow Agretsuko has eluded me thus far.

Also, it was hard to get a good picture of, but this Sonic the Hedgehog skate deck made me want to start skateboarding again.

Naturally, SDCC hasn’t event started yet, and you could easily go broke just at the FYE Pop-Up. I’d probably head there sooner than later, however, as some of the shirts are getting pretty low on sizes, and from what I was told, what is there is what they have.

FYE also has some signings at the store over the next few days. Here’s what’s taking place at the store:

Tyler Bates signing – Friday 4PM
David Kirschner and Don Mancini – Child’s Play signing – Friday 6PM
Ron English – Cereal Killers – Saturday 5PM
Joe Simko – Garbage Pail Kids – Saturday 6PM

Again, you can catch FYE over at the Horton Plaza from now through Sunday!