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SDCC 2017: FYE’s WWE Pop-Up Shop Is A Fan’s Wet Dream!

Thursday 20th July 2017 by Derek Kraneveldt

As I mentioned in yesterday’s SDCC 2017 journal, for the past year and a half or so I’ve been in love with professional wrestling. At this point I’ve spent way, way too much on merchandise (and I only don’t have a replica title or Money in the Bank briefcase because my fiancé won’t let me… and also I can’t afford it, but mostly the first one), been to every live show that’s been near me at this point (and have made plans to head to a reasonably distanced PPV whenever the next one comes around), and have forced my fiancé to re-watch way too many matches or match finishes after she’s fallen asleep through them.

It’s just really compelling television, with larger than life characters, and some incredible athleticism. It’s like sports with story, and that’s why I’m into it.

WWE merchandise is expensive as hell in Canada. Even with items on sale, the official WWE Shop usually has a pretty high cost to ship to the great white north, and you’ll also be charged some pretty hefty duty on top of it. To this point, I haven’t acually ordered anything from the online store, as once you add all of your wanted items to the basked, you’ll be pretty shocked at that total cost.

Naturally, all of this means that I was excited as hell to learn that FYE would be opening up a WWE Pop-Up Shop in Horton Plaza throughout the week of SDCC.

FYE has another, general merchandise store in the same plaza just across the way, but this store is adorned in WWE superstars on the outside, and only sells WWE merchandise on the inside.

After two attempts yesterday (they weren’t open yet on the first go ’round, and I ran out of time before another event on the second attempt), I finally made it in when the store hosted a Sami Zayn signing and photo opportunity.

As I said in the title of the post, this place is a freaking wet dream for WWE fans. It features a ton of neat shirts, replica titles, and a myriad of other merch that I wasn’t even aware existed.

It’s amazing. If you’re in San Diego, the store will be hosting a Nikki Bella signing on Saturday (purchase required for this one), and is open from 9AM-10PM each day of the convention so that you have lots of time to go and spend your sweet, sweet cash.

Here are some photos of the inside of the store (and mostly the merch it sells). Let us know if you plan to check it out!

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