RUMOR: Rosalina And Luma Amiibo WILL NOT Be Restocked According To Leaked Target Memo

No one said the Amiibo Hunter life was easy.

Destructoid has reported, (and later confirmed,) that a leaked Target memo suggests that outside of Sunday’s release of the store exclusive Rosalina and Luma Amiibo, stock of the much sought after character would “not be replenished.” In other words, if your life wasn’t empty enough to line up outside of a store at 5:30 AM on a Sunday morning for a princess toy like myself, then you might be out of luck.

We’ve been out here since 6am keepin’ it real! But what about Rosalina? #Amiibo #AmiiboHunter #Nintendo #YouWouldntUnderstand

A photo posted by Jonathan London (@geekscapedotnet) on

Even more surprisingly however, was the memo revealing that certain wave 3 characters wouldn’t see store shelves, instead opting to sell them online only. While it’s a given that characters like King Dedede and Ike would be harder to find considering their niche status, the fact that Sonic and Mega Man were specifically named is shocking. It’s one thing to underestimate the consumer’s need to own a Wii Fit Trainer or Marth, but Sonic is almost as big of an icon as Mario, and the company initially sold Smash 4 on Mega Man being included, (who aside from being an icon in his own right, has a starved fanbase who would buy ANYTHING with the Blue Bomber’s likeness on it.) How tone deaf can you be, Nintendo?

The news follows months of customer frustration, as Nintendo has went from seemingly not anticipating demand to not caring whether or not demand was met, creating an environment that encourages imports and scalpers over throwing our money straight at the source. Does it matter in the end, since this craze has forced some of us to begrudgingly buy all of them out of fear that they’ll never be seen again? Or is the ill will that’s building up going to eventually alienate a loyal fanbase who were essentially the only ones buying their products?

It’s too early to tell, but for now, the Amiibogeddon will continue. Were you able to snag a Rosalina figure, or have you long since exited the Amiibo hunt?

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