SDCC 2019: Amazon Prime Video Plans Massive 60,000 Square-Foot Activation!
It’s still crazy to me that San Diego Comic-Con 2019 is just three weeks away.
For the seventh year in a row, I’ll descend into San Diego with 130,000+ others, including my longtime family at Geekscape, and for the first time, my fiancé Mikaela.
As cool as the show floor, the exclusives (I can’t wait to see what Mondo reveals this year), the panels (the WWE/Mattel panel is a highlight every year), and the general experience are, one of my favourite parts of each convention is the incredible offsite activations that studios, video game publishers, and production companies put together.
Amazon’s Fire TV to the Future offsite last year had a number of cool photo ops and demonstrations (Mikaela, we still need that Alexa-enabled Dolby Atmos soundbar), and The Tick Takeover from the year before was an absolute blast as well.
This year, the company is focussing exclusively on three properties, and it sounds like it’s set to be their best offering yet.
It’s all about The Boys (which premieres on July 26th), Carnival Row (coming on August 30th), and season four of The Expanse (which doesn’t yet have a release date, but is set to drop later this year.
The Amazon Prime Video Experience will be open Thursday, July 18th, to Sunday, July 21st, and here’s what attendees can expect:
Located on the corner of MLK and 1st, fanboys and fangirls will be drawn in to the Amazon Prime Video Experience by the sight of a 40-foot tower adorned with giant LED screens that will be playing scenes from The Boys, Carnival Row and The Expanse. Comic-Con attendees will also be treated to live, show-specific performances taking place atop the multi-level tower.
Once inside, attendees will receive collectible gold and silver coins which they can use to further explore the activation. Fans can begin their day covering up the crime scene of a superhero kidnapping at the Audio Visual shop where Hughie works on The Boys. On the opposite end of the space, a Rocinante spaceship is positioned that will take adventure-seekers on a United Nations peacekeeping mission to a newly colonized planet seen in The Expanse. Guests can also discover the Carnival Row universe in which humans and exotic creatures coexist before entering The Forbidden Lounge, a neo-Victorian decorated hideaway venue, to enjoy a special performance. Amazon Prime Video collaborated with LG within the series activations to provide a premiere viewing experience for attendees.
After exploring the shows, guests can escape the summer heat and relax under a tented awning with refreshing beverages and a selection of mouthwatering bites, including Carl’s Jr., which will provide burgers on-site for press and fans as part of The Boys campaign. Cosplayers can even find a Cosplay Photography Corner within the walls of the Amazon Prime Video Experience, where a lifestyle photographer will be onsite to take professional portraits as digital takeaways.
Amazon Prime Video will also host numerous panels for series like Undone, The Boys, Carnival Row, The Expanse, and The Man in the High Castle. There are also a couple of incredible-sounding parties and premieres planned, including The Boys on Friday, and Carnival Row on Saturday.
Colour us excited. Take a look at a few renderings of the upcoming activation below. Look for our coverage of the Amazon Prime Video Experience the week of July 16th, and if you’ll be in San Diego for SDCC, you better be planning to go yourself!
